The Transformers Blog

To Create Its Hits, a Company Takes Its Toys on Tour (The Sarasota Herald-Tribune)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

Bakugan Battle Brawlers, one of the hottest games in toy stores this year, owes its success to a marketing campaign straight from the Eisenhower era.

Autobots, Decepticons theme of toy convention (Mississauga News)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

Autobots and Decepticons will be rolling out June 21 at the seventh annual Transformers Toy Convention, taking place at the Doubletree International Plaza Hotel in Toronto. Hosted by TFCon, the convention has grown since its inception and organizers of this year’s event are anticipating the largest turnout yet.

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Broadcast Newsroom)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

PAWTUCKET, R.I., BUSINESS WIRE — The Entertainment and Licensing division of Hasbro, Inc. (NYSE: HAS) will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I. JOE, TRANSFORMERS, TRIVIAL PURSUIT, LITTLEST PET SHOP and NERF across a variety of licensing categories with a focus on entertainment, fashion and sports as …

Ads for PG-13 movies gain attention (Savannah Morning News)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

HOLLYWOOD - If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms, Reese’s Puffs and Froot Loops Cereal Straws. But critics say there’s a different pediatric health risk on the cable channel - promotions tied to violent, PG-13 movies.

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Centre Daily Times)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

The Entertainment and Licensing division of Hasbro, Inc. (NYSE: HAS) will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I. JOE, TRANSFORMERS, TRIVIAL PURSUIT, LITTLEST PET SHOP and NERF across a variety of licensing categories with a focus on entertainment, fashion and sports as well as the first digital …

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Business Wire via Yahoo! Finance)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

PAWTUCKET, R.I.—-The Entertainment and Licensing division of Hasbro, Inc. will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I.

PG-13 film ads target kids, anger parents (Concord Monitor)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms and Froot Loops Cereal Straws. But critics say there’s a different pediatric health risk on the cable channel - promotions tied to violent, PG-13 movies.

Promotions draw youths to violent PG-13 movies (Pittsburgh Post-Gazette)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

HOLLYWOOD — If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms, Reese’s Puffs and Froot …

Screenwriter Alex Kurtzman ‘Transforms’ filmdom’s giant robot genre (The Jewish Journal of Greater Los Angeles)

Admin — Wed, 11 Jun 2008 09:51:26 +0000

There’s more than meets the eye when it comes to Alex Kurtzman, who has been able to morph from “Transformers” fanboy to celebrated Hollywood scribe.

Former steel plant Shanghaied for ‘Transformers 2′ (Times News)

Admin — Wed, 11 Jun 2008 09:51:26 +0000