Archive for June, 2008

Wed
Jun
11

To Create Its Hits, a Company Takes Its Toys on Tour (The Sarasota Herald-Tribune)


Bakugan Battle Brawlers, one of the hottest games in toy stores this year, owes its success to a marketing campaign straight from the Eisenhower era.

Wed
Jun
11

Autobots, Decepticons theme of toy convention (Mississauga News)


Autobots and Decepticons will be rolling out June 21 at the seventh annual Transformers Toy Convention, taking place at the Doubletree International Plaza Hotel in Toronto. Hosted by TFCon, the convention has grown since its inception and organizers of this year’s event are anticipating the largest turnout yet.

Wed
Jun
11

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Broadcast Newsroom)


PAWTUCKET, R.I., BUSINESS WIRE — The Entertainment and Licensing division of Hasbro, Inc. (NYSE: HAS) will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I. JOE, TRANSFORMERS, TRIVIAL PURSUIT, LITTLEST PET SHOP and NERF across a variety of licensing categories with a focus on entertainment, fashion and sports as …

Wed
Jun
11

Ads for PG-13 movies gain attention (Savannah Morning News)


HOLLYWOOD - If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms, Reese’s Puffs and Froot Loops Cereal Straws. But critics say there’s a different pediatric health risk on the cable channel - promotions tied to violent, PG-13 movies.

Wed
Jun
11

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Centre Daily Times)


The Entertainment and Licensing division of Hasbro, Inc. (NYSE: HAS) will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I. JOE, TRANSFORMERS, TRIVIAL PURSUIT, LITTLEST PET SHOP and NERF across a variety of licensing categories with a focus on entertainment, fashion and sports as well as the first digital …

Wed
Jun
11

Hasbro Elevates Global Brands to New Heights with Focus on Entertainment, Fashion, Sports and Digital Games (Business Wire via Yahoo! Finance)


PAWTUCKET, R.I.—-The Entertainment and Licensing division of Hasbro, Inc. will arrive at Licensing 2008 International with new, ground-breaking licensing programs supporting global powerhouse brands such as G.I.

Wed
Jun
11

PG-13 film ads target kids, anger parents (Concord Monitor)


If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms and Froot Loops Cereal Straws. But critics say there’s a different pediatric health risk on the cable channel - promotions tied to violent, PG-13 movies.

Wed
Jun
11

Promotions draw youths to violent PG-13 movies (Pittsburgh Post-Gazette)


HOLLYWOOD — If your kids simply must watch the Cartoon Network, they will be overwhelmed with ads for all kinds of tooth-rotting junk, including Pop Tarts, Lucky Charms, Reese’s Puffs and Froot …

Wed
Jun
11

Screenwriter Alex Kurtzman ‘Transforms’ filmdom’s giant robot genre (The Jewish Journal of Greater Los Angeles)


There’s more than meets the eye when it comes to Alex Kurtzman, who has been able to morph from “Transformers” fanboy to celebrated Hollywood scribe.

Wed
Jun
11

Former steel plant Shanghaied for ‘Transformers 2′ (Times News)